Exploring the importance of a usable and emotional product design from the user's perspective.

Usability and emotionality are important components of user experience. However, an equal consideration of both constructs in product design is not always possible due to sometimes competitive objectives. In order to foster a user-oriented design decision in such conflicting situations, this paper examines the general importance of both constructs and their dimensions from the user's perspective while taking into account socio-demographic variables.