Insect pollination is at least as important for marketable crop yield as plant quality in a seed crop.

The sustainability of agriculture can be improved by integrating management of ecosystem services, such as insect pollination, into farming practices. However, large-scale adoption of ecosystem services-based practices in agriculture is lacking, possibly because growers undervalue the benefits of ecosystem services compared to those of conventional management practices. Here we show that, under representative real-world conditions, pollination and plant quality made similar contributions to marketable seed yield of hybrid leek (Allium porrum).