Publications by Tiffany Ashley Suragh

Publications by authors named "Tiffany Ashley Suragh"

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Psychographic Segments of College Females and Males in Relation to Substance Use Behaviors.

Tiffany Ashley Suragh Carla J Berg Eric J Nehl

Soc Mar Q

September 2013

Objectives: A common commercial marketing segmentation technique is to divide a population into groups based on psychographic characteristics (i.e., attitudes and interests).

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