Factors affecting consumers' repurchase intention toward skin care cosmetics: A cross - sectional study in Vietnam.

The purpose of this study is to investigate the factors affecting consumers' repurchase intentions of skincare cosmetics in Can Tho city. By examining consumers' knowledge, behaviors, and factors impacting their intention of repeatedly buying skincare products, manufacturers and sales businesses are able to more effectively comprehend their clients' demands. Data were collected from 531 consumers residing in the area of Can Tho city, Vietnam, who had bought skincare products for the second time or more.