A peek into the room where it happens: Quantifying ABA's influence on public policy discussions.

To maximize its influence, applied behavior analysis must both create solutions and shape public policy to implement those solutions at scale. From the perspective of data-driven decision making, it is illogical to talk about seeking public policy influence without consulting evidence showing when influence has been achieved. One relevant form of evidence is the attention that behavioral solutions receive in published discussions about policy issues, and here I show how much of this attention has been earned by articles published in Journal of Applied Behavior Analysis.

Parents' Emotional Responses to Behavior Analysis Terms: A Comparative Analysis.

Behavior analysts are concerned with developing strong client-therapist relationships. One challenge to the development of such relationships may be a reliance on technical language that stakeholders find unpleasant. Previous research suggests that some behavior analysis terms evoke negative emotional responses.

Fifteen Years and Counting: The Dissemination Impact of .

When (BAP) was founded 15 years ago, questions were raised about whether a practitioner-focused journal was really needed to complement our field's well-established applied research periodicals. Like research journals, BAP publishes primary research reports for which scholarly citations are one measure of impact. Unlike most research journals, it also was intended to achieve dissemination impact, which implies influence on people who may not conduct research or leave behind citations.

Measuring the Dissemination Impact of Culturo-Behavioral Science.

Unlabelled: Culturo-behavior science addresses many of the world's most significant problems and therefore has potential to create world-changing outcomes. Before systems level changes that improve the world can be implemented, however, it is first necessary for the public to know about and take interest in the accomplishments of culturo-behavior science. Measurable evidence that this kind of influence is being achieved is a component of "dissemination impact," an important but often overlooked form of accountability on sciences that target real-world problems.

ABA from A to Z: Behavior Science Applied to 350 Domains of Socially Significant Behavior.

Unlabelled: Applied behavior analysis (ABA), the practical wing of behavior science, is defined by its focus on socially significant behavior and characterized by an assumed relevance to every domain of it. Although advocates claim ABA has world-changing potential, disagreements exist about how well the science has met its potential for far-ranging social significance. To advance this discussion, we present an extensive list of socially significant behavior domains to which ABA has given empirical attention.

The Dead Man Test: a Preliminary Experimental Analysis.

Behavior analysts often invoke the "Dead Man Test" as a means of distinguishing behavior from other things, but the assumption underpinning this test, that behavior is absent in vitality-challenged individuals, lacks systematic empirical support. In a field experiment, three individuals who reasonably could be considered as deceased each were observed under three conditions in which behavior might have been observed. None was detected.

Efficiency Is Everything: Promoting Efficient Practice by Harnessing Derived Stimulus Relations.

A pivotal skill of practice involves engineering emergent learning. Toward this end, graduate training in applied behavior analysis must emphasize concepts of and research on stimulus relations in order for practitioners to develop these skills.

Emotional Overtones of Behavior Analysis Terms in English and Five Other Languages.

It has been suggested that the language of behavior analysis is not always consumer-friendly, but the very limited empirical support for this claim comes from examining jargon in English. We consulted publicly available data sets to shed light on one specific aspect of the jargon problem: how non-English speakers may react emotionally to the technical vocabulary of behavior analysis. Previous research has suggested that English speakers may experience English technical terms as unpleasant.

Normative Emotional Responses to Behavior Analysis Jargon or How Not to Use Words to Win Friends and Influence People.

It has been suggested that non-experts regard the jargon of behavior analysis as abrasive, harsh, and unpleasant. If this is true, excessive reliance on jargon could interfere with the dissemination of effective services. To address this often discussed but rarely studied issue, we consulted a large, public domain list of English words that have been rated by members of the general public for the emotional reactions they evoke.

The Fuzzy Concept of Applied Behavior Analysis Research.

A seven-dimension framework, introduced by Baer, Wolf, and Risley in an iconic 1968 article, has become the de facto gold standard for identifying "good" work in applied behavior analysis. We examine the framework's historical context and show how its overarching attention to social relevance first arose and then subsequently fueled the growth of applied behavior analysis. Ironically, however, in contemporary use, the framework serves as a bottleneck that prevents many socially important problems from receiving adequate attention in applied behavior analysis research.

Erratum to: On the Social Validity of Behavior-Analytic Communication: a Call for Research and Description of One Method.

[This corrects the article DOI: 10.1007/s40616-017-0077-7.].

On the Social Validity of Behavior-Analytic Communication: a Call for Research and Description of One Method.

It has often been suggested that nonexperts find the communication of behavior analysts to be viscerally off-putting. We argue that this concern should be the focus of systematic research rather than mere discussion, and describe five studies that illustrate how publicly available lists of word-emotion ratings can be used to estimate the responses of general-audience listeners. Our results provide support for the hypothesis that some of the ways in which behavior analysts tend to discuss their discipline can be unpleasant, but also illustrate inter- and intraindividual variations in pleasantness.

Are positive and negative reinforcement "different"? Insights from a free-operant differential outcomes effect.

Although theoretical discussions typically assume that positive and negative reinforcement differ, the literature contains little unambiguous evidence that they produce differential behavioral effects. To test whether the two types of consequences control behavior differently, we pitted money-gain positive reinforcement and money-loss-avoidance negative reinforcement, scheduled through identically programmed variable-cycle schedules, against each other in concurrent schedules. Contingencies of response-produced feedback, normally different in positive and negative reinforcement, were made symmetrical.

Requiem for the Dead Man Test?

A popular measurement heuristic called the "Dead Man Test" predicts that behavior will be absent in vitality-challenged individuals. Unfortunately, the core idea behind the Test lacks empirical support, is hopelessly vague on several counts, and may be at odds with key aspects of behavior theory. This raises serious concerns about whether the Test should continue to be employed as a guide to behavioral measurement.

In Dreams Begin Responsibility: Why and How to Measure the Quality of Graduate Training in Applied Behavior Analysis.

Although no one knows just how effective graduate training may be in creating effective practitioners of applied behavior analysis, there are plenty of logical and historical reasons to think that not all practitioners are equally competent. I detail some of those reasons and explain why practitioner effectiveness may be a more pressing worry now than in the past. Because ineffective practitioners harm the profession, rigorous mechanisms are needed for evaluating graduate training programs in terms of the field effectiveness of their practitioners.

Does Hearing About Cancer Influence Stimulus Control? An Exploratory Study of Verbal Modulation of Stimulus Generalization.

Participants first became familiar with an image showing moderate symptoms of the skin cancer melanoma. In a generalization test, they indicated whether images showing more and less pronounced symptoms were "like the original." Some groups (cancer context) were told that the images depicted melanoma and that the disease is deadly unless detected early.

On the Social Acceptability of Behavior-Analytic Terms: Crowdsourced Comparisons of Lay and Technical Language.

Behavior analysis has a marketing problem. Although behavior analysts have speculated about the problems regarding our technical behavior-analytic terminology and how our terminology has hindered the dissemination of behavior analysis to outsiders, few have investigated the social acceptability of the terminology. The present paper reports the general public's reactions to technical behavioral jargon versus non-technical substitute terms that refer to applied behavior-analytic techniques.

PBIS May Not Qualify as Classical Applied Behavior Analysis. So What?

Some disagreement exists over whether Positive Behavior Interventions and Supports (PBIS) embodies the features of Applied Behavior Analysis (ABA) as described in a classic 1968 paper by Baer, Wolf, and Risley. When it comes to disseminating interventions at a societal level, a more compelling issue is whether ABA should become more like PBIS.

What Counts as High-Quality Practitioner Training in Applied Behavior Analysis?

Dixon and colleagues (this issue), who support faculty research productivity as one measure of quality for graduate training programs in applied behavior analysis, show that the faculty members of many programs have limited research track records. I provide some context for their findings by discussing some of the many unanswered questions about the role of research training for ABA practitioners.

Ten Rules for Discussing Behavior Analysis.

Mischaracterizations of behavior analysis are someone's behavior, and they should be approached in exactly the same way that behavior analysts approach behavior that is deemed curious, troubling, or self-injurious.