Visual and auditory contextual cues differentially influence alcohol-related inhibitory control.

Representing a more immersive testing environment, the current study exposed individuals to both alcohol-related visual and auditory cues to assess their respective impact on alcohol-related inhibitory control. It examined further whether individual variation in alcohol consumption and trait effortful control may predict inhibitory control performance. Twenty-five U.

The Decoy Effect Within Alcohol Purchasing Decisions.

Background: The decoy effect is the phenomenon where the introduction of a third choice to a decision dyad changes the distribution of preferences between options.

Objectives: Examine whether this effect exists in alcohol purchasing decisions and whether testing context impacts this.

Method: Fifty-two participants tested in either a bar or library context and were asked to choose one of a series of beer and water deals presented for timed intervals.