Social Norms vs. fear Appeals: Mixing Alcohol with Prescription Drugs - a Message Testing Study.

The purpose of this study was to compare the perceived effectiveness of a social norms message to a fear appeal message regarding prescription drug use and alcohol interactions among college students. Participants (=378) were college students enrolled at a large public Midwest university. Researchers used a cross-sectional research design to collect data from undergraduate college students.

Using the Elaboration Likelihood Model to Address Drunkorexia among College Students.

Background: The many consequences related to alcohol consumption among college students are well documented. Drunkorexia, a relatively new term and area of research, is characterized by skipping meals to reduce caloric intake and/or exercising excessively in attempt to compensate for calories associated with high volume drinking.

Objective: The objective of this study was to use the Elaboration Likelihood Model to compare the impact of central and peripheral prevention messages on alcohol consumption and drunkorexic behavior.