Do it for others! The role of family and national group social belongingness in engaging with COVID-19 preventive health behaviors.

COVID-19 is an unprecedented threat and an effective response requires a collective effort: engagement in preventive health behaviors, even from people at low risk. Previous research demonstrates that belongingness to social groups can promote prosocial, preventive health behaviors. The current research tests the effects of belongingness to two types of groups, intimate (family) and social category (nation), on intentions to comply with preventive health behaviors and reasons for these behaviors.

Halo It's Meat! the Effect of the Vegetarian Label on Calorie Perception and Food Choices.

In the last few years, vegetarian products have become a widespread dietary option in food industry to the point that large retail chains such as McDonald's has offered a vegetarian burger to their customers (e.g., the Grand Veggie).