Culture and self: are there within-culture differences in self between metropolitan areas and regional cities?

Although differences in self-conception across cultures have been well researched, regional differences within a culture have escaped attention. The present study examined individual, relational, and collective selves, which capture people's conceptions of themselves in relation to their goals, significant others, and in groups, comparing Australians and Japanese participants living in regional cities and metropolitan areas. Culture, gender, and urbanism were found to be related to individual, relational, and collective selves, respectively.