The Behavioral Intention to Adopt Circular Economy-Based Digital Technology for Agricultural Waste Valorization.

Thailand generates considerable amounts of agricultural food waste. This research focuses on the manufacturing and retail agricultural food system in the northeastern region of Thailand. Our study aimed to investigate the user segments and factors that influence users' behavioral intentions to utilize mobile technology for agricultural waste valorization.

Consumer Intention to Utilize an E-Commerce Platform for Imperfect Vegetables Based on Health-Consciousness.

Thailand has a problem with fruit and vegetable waste because consumers have a negative attitude towards fruit and vegetables with imperfect shapes; however, those imperfections have no impact on nutritional quality. Young adults are most aware of the problem of food waste. Here, we study factors influencing consumer' intention to adopt an e-commerce platform that commercializes imperfect vegetables (ugly veggies).