The potential of generative AI for personalized persuasion at scale.

Matching the language or content of a message to the psychological profile of its recipient (known as "personalized persuasion") is widely considered to be one of the most effective messaging strategies. We demonstrate that the rapid advances in large language models (LLMs), like ChatGPT, could accelerate this influence by making personalized persuasion scalable. Across four studies (consisting of seven sub-studies; total N = 1788), we show that personalized messages crafted by ChatGPT exhibit significantly more influence than non-personalized messages.

Personal Misconduct Elicits Harsher Professional Consequences for Artists (vs. Scientists): A Moral-Decoupling Process.

Recent years have brought increased accountability for personal misconduct, yet often, unequal consequences have resulted from similar offenses. Findings from a unique archival data set ( = 619; all university faculty) and three preregistered experiments ( = 2,594) show that the perceived artistic-versus-scientific nature of the offender's professional contributions influences the professional punishment received. In Study 1, analysis of four decades of university sexual-misconduct cases reveals that faculty in artistic (vs.

Understanding the Magnitude of Hypocrisy in Moral Contradictions: The Role of Surprise at Violating Strong Attitudes.

Although two people could both enact similar forms of hypocrisy, one person might be judged as hypocritical than the other. The present research advances a novel, theoretical explanation for a paradigmatic instance of this: the increased hypocrisy ascribed to contradicting a morally (vs. nonmorally) based attitude.

Perceived Knowledge Moderates the Relation Between Subjective Ambivalence and the "Impact" of Attitudes: An Attitude Strength Perspective.

Previous work has reliably demonstrated that when people experience more subjective ambivalence about an attitude object, their attitudes have less impact on strength-related outcomes such as attitude-related thinking, judging, or behaving. However, previous research has not considered whether the amount of perceived knowledge a person has about the topic might moderate these effects. Across eight studies on different topics using a variety of outcome measures, the current research demonstrates that perceived knowledge can moderate the relation between ambivalence and the impact of attitudes on related thinking, judging, and behaving.

Are Some Attitudes More Self-Defining Than Others? Assessing Self-Related Attitude Functions and Their Consequences.

Attitudes serve multiple functions, some related to the self-concept. We call attitudes that help people define who they are "self-defining." Across four studies, we tested a brief self-report measure of the extent to which an attitude is self-defining.