How AI competencies can make B2B marketing smarter: strategies to boost customer lifetime value.

There has been a rapid rise in utilization of artificial intelligence (AI) in many different sectors in the last several years. However, business-to-business (B2B) marketing is one of the more notable examples. The initial assessments emphasize the significant advantages of AI in B2B marketing, including its knack for yielding unique understandings into consumer behaviors, recognizing crucial market trends, and improving operational efficiency.

An assessment of influential factors developing the intention to use social media sites: A technology acceptance model based approach.

The aim of this study is to elaborate the different factors which attract users to use social media sites. These main factors are subjective norms, image, efficiency and satisfaction along with the mediating role of perceived usefulness. Survey method was used to collect data from B2B fashion brands in Pakistan.