Extending the theory of planned behavior to predict the behavior of farmers in choosing low-water-intensive medicinal plants.

Water scarcity has become a serious challenge in many parts of the world due to increasing demands and the impacts of climate change. The agriculture sector globally accounts for a major portion of water consumption, yet it also holds substantial potential for water conservation. Among the most effective ways to conserve water is to cultivate low-water-demanding crops, such as medicinal plants (MPs), instead of water-demanding crops (WDC).

Shaping farmers' beliefs, risk perception and adaptation response through Construct Level Theory in the southwest Iran.

Due to the severe effects of climate change on the agricultural sector, urgent action is required on the part of farmers and is, indeed, critical to reducing climate change impacts. However, reports globally revealed farmers' engagement in climate change adaptation is still insufficient, ambivalent, and inconsistent and farmers do not consider adaptation to be urgent. Researchers have argued that this issue is rooted in psychological biases beside other factors.

Personal and Professional Mitigation Behavioral Intentions of Agricultural Experts to Address Climate Change.

Mitigation activities, whether at the personal level relating to lifestyle or on the professional level, especially in the agriculture sector, are widely encouraged by scientists and policymakers. This research empirically analyses the association between agricultural experts' perceptions about climate change and their intention to implement climate change mitigation. Based on survey data, individuals' reported intention to implement personal and professional mitigation behavior is explained using a conceptual model.

Employing the TAM in predicting the use of online learning during and beyond the COVID-19 pandemic.

Online learning systems have become an applied solution for delivering educational content, especially in developing countries, since the start of the COVID-19 pandemic. The present study is designed to identify the factors influencing the behavioral intention of agricultural students at universities in Iran to use online learning systems in the future. This research uses an extended model in which the constructs of Internet self-efficacy, Internet anxiety, and output quality are integrated into the technology acceptance model (TAM).

Exploring the motivational roots of farmers' adaptation to climate change‑induced water stress through incentives or norms.

The aim of the current study is to consider farmers' perceptions regarding the impacts of climate change on water resources and their intention toward adaptation in southwestern Iran. To this end, this study applied the theory of reasoned action and the norm activation model as well as these two models in combination. A descriptive quantitative research study was designed and conducted using cross-sectional survey methods among 250 farmers in Khuzestan province in southwestern Iran, selected through multistage sampling methods.

Promoting the adoption of residential water conservation behaviors as a preventive policy to sustainable urban water management.

As concerning with water insecurity driven by water scarcity threatens the lives and livelihoods of humanity worldwide, urban water demand management is focused on promoting residential water conservation behaviors (WCBs) as a critical policy response to water scarcity. However, urban water conservation initiatives cannot be successful unless households involve in residential WCBs voluntarily by adopting water curtailment and/or water-efficiency actions. Thus, understanding motivations and mechanisms underlying accepting these two types of WCBs and interpreting their distinctions are primary policy considerations to make sustainable water consumption behaviors.

Investigating the Adoption of Precautionary Behaviors Among Young Rural Adults in South Iran During COVID-19.

COVID-19 is an unprecedented challenge for public health worldwide. Reducing the incidence of the disease requires protective measures to prevent virus transmission. Understanding those factors influencing preventive behavior is the first step in preventing the spread of the disease.

Cognitive theory of stress and farmers' responses to the COVID 19 shock; a model to assess coping behaviors with stress among farmers in southern Iran.

Better understanding the capacity of farmers to react to the COVID-19 pandemic shock requires analyzing their coping mechanisms. This study investigates the relationship between coping style and coping behaviors with COVID-19, identifying the psychological factors affecting them based on the cognitive theory of stress. Perceived government support is added to the original model as a predictor for coping style and behavior.

Factors affecting smallholder farmers' technical and non-technical adaptation responses to drought in Iran.

Farmers adopt a range of technical and non-technical adaptation behaviors (TANAB) to alleviate the negative effects of drought. Understanding this adaptation behavior and its determinants is essential for improving adaptation capacity and promoting sustainable agriculture. In this study, we investigated the factors affecting TANAB using the Health Belief Model (HBM) as a theoretical framework.

The Impact of Livelihood Assets on the Food Security of Farmers in Southern Iran during the COVID-19 Pandemic.

The impact of COVID-19 on farmers' livelihoods and food security is a key concern in rural communities. This study investigates the impacts of the livelihood assets on the food security of rural households during the COVID-19 pandemic and determines those factors related to food security. The population of this study includes rural households in Dashtestan county, Bushehr province, in southern Iran.

Some at Risk for COVID-19 Are Reluctant to Take Precautions, but Others Are Not: A Case From Rural in Southern Iran.

Little is known about the evaluative and cognitive foundations for adopting preventive measures to reduce the spread of COVID-19. Recognizing the existence of a gap in the knowledge describing the intention and behavior of participating in health measures, this study investigated the drivers that contribute to the intention to take health protective measures among 305 rural youth from the Dashtestan Region, Bushehr Province, and southern Iran, reached through an online survey. Protection motivation theory (PMT) served as the theoretical framework for the study.