Effects of risk-focused and recommendation-focused mental imagery on occupational risk communication.

This study examined the impact of mental imagery instructions in a National Institute for Occupational Safety and Health (NIOSH) safety document conveying risk and safety information to farmers. A sample of 314 farmers recruited from a large Southeastern state fair was randomly assigned to conditions in a 2 x 2 design. Participants received a NIOSH safety document about skid steer loader safety in which 2 types of mental imagery instructions were manipulated: (a) risk-focused (imagery vs.

A communication matrix intervention to increase adoption of federal government safety recommendations.

A 3-year, multichannel intervention project assessed adoption of federal government workplace safety testing methods among 3 randomly drawn samples of industrial hygienists. A communication matrix (McGuire, 1985, 1989) framework focusing on stages of reception, processing, and response was used to create, implement, and evaluate the intervention. Participants were interviewed by phone during 3 waves: baseline, immediately following year 1 of the intervention, and immediately following year 2 of the intervention.