Publications by authors named "Susan Mees"
Background: With growing numbers of adults turning to the internet to get answers for health-related questions, online communities provide platforms with participatory networks to deliver health information and social support. However, to optimize the benefits of these online communities, these platforms must market effectively to attract new members and promote community growth.
Objective: The aim of this study was to assess the engagement results of Facebook advertisements designed to increase membership in the LungCancer.