Prospective Relationships Between Objectively Assessed Social Media Use, Drinking Norms, and Alcohol Consumption Among First-Year Students.

Objective: Previous research has linked social media involvement and alcohol use among college students. However, this literature has been limited by self-report measures of social media use, cross-sectional data, inadequate attention to potential moderators and mediators, and unclear implications for interventions. To improve and extend this work, students' (N = 297) daily time on Facebook, Twitter, Instagram, and Snapchat during the transition into college were assessed objectively and examined as predictors of later drinking.

Lesbians' use of popular social media sites is associated with perceived drinking norms & interest in receiving personalized normative feedback on alcohol use.

Alcohol-related problems disproportionately impact sexual minority women. Recent research suggests that lesbian-identified women overestimate peer drinking norms and therefore, personalized normative feedback (PNF) may be an appropriate and efficacious intervention strategy for reducing alcohol-related risks in this population. To inform the development and packaging of such interventions, this study examines lesbians' use of the popular social media sites Facebook, Instagram, Snapchat, and Twitter in relation to alcohol consumption, perceptions of peer drinking norms, confidence in normative perceptions, and interest in receiving alcohol PNF.