Publications by authors named "Sun-Wook Yoo"

Social media have recently gained attention as a potential health campaign tool. This study examines this line of expectation concerning the role social media may play in health campaigns by testing an integrated health campaign model that combines insights from research on social media-specific perceptions and communicative behaviors in order to predict health behaviors. Specifically, this study aims to (a) develop a more holistic social media campaign model for predicting health behaviors in the social media context, (b) investigate how social media channel-related perceptions affect preventive health behaviors, and (c) investigate how communicative behaviors mediate perceptions and behavioral intention.

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This study analyzed trends and patterns in the 22 years of research published in Health Communication. A content analysis of 642 articles examined the breadth and depth that Health Communication has achieved since its inception. Readers of Health Communication can thus see the history and scope of health communication as defined in the pages of this journal, and juxtapose this historical overview in the backdrop of the current scholarship that appears in the journal.

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