Effect of Consumption Value on Consumer Willingness to Consume GM Food: A Post-COVID-19 Analysis.

In this research, we debate the critical challenges posed by the COVID-19 pandemic such as food scarcity, by examining the influence of consumption values on consumers' willingness to consume genetically modified (GM) food in the presence of consumer food attitudes, animosity, and ethnocentrism, which could be the one possible option to deal with the food scarcity problem. The proposed relationship could help to understand the complex societal problem of food scarcity and import dependency in the food sector before and after the crisis. Therefore, based on the theory of consumption values, we investigated government actions, consumer attitudes, and their willingness to consume GM food through 1340 valid USA responses and 1065 Chinese responses.

GM trust shaped by trust determinants with the impact of risk/benefit framework: the contingent role of food technology neophobia.

The present study is comparative in natures that focus on understanding the factors that influence the GM food trust level in the BRA framework and food technology neophobia in China and the USA. For this purpose, we collected 300 and 350 valid responses, respectively, through a structured questionnaire. By carefully evaluating the above relationships, we found that trust determinants such as institutional trust, technology trust, information revealed with GM food vary across both datasets.

The psychological perspective on the adoption of approved genetically modified crops in the presence of acceptability constraint: the contingent role of passion.

This study contributes to the literature on genetically modified crops by examining the impact of psychological distance on farmer adoption. The existing body of literature suggests that some farmers have the conservative perception to adopt genetically modified crops because of controversies regarding the side effects and profitability. To understand these social problems, we have relied upon construal-level theory which argues farmer passion about dynamics like here and now, likely or unlikely and the near or far from self are vital for the adoption of approved genetically modified crops.