GM trust shaped by trust determinants with the impact of risk/benefit framework: the contingent role of food technology neophobia.

The present study is comparative in natures that focus on understanding the factors that influence the GM food trust level in the BRA framework and food technology neophobia in China and the USA. For this purpose, we collected 300 and 350 valid responses, respectively, through a structured questionnaire. By carefully evaluating the above relationships, we found that trust determinants such as institutional trust, technology trust, information revealed with GM food vary across both datasets.

The psychological perspective on the adoption of approved genetically modified crops in the presence of acceptability constraint: the contingent role of passion.

This study contributes to the literature on genetically modified crops by examining the impact of psychological distance on farmer adoption. The existing body of literature suggests that some farmers have the conservative perception to adopt genetically modified crops because of controversies regarding the side effects and profitability. To understand these social problems, we have relied upon construal-level theory which argues farmer passion about dynamics like here and now, likely or unlikely and the near or far from self are vital for the adoption of approved genetically modified crops.