Exclusive window onto Higgs Yukawa couplings.

We show that both flavor-conserving and flavor-violating Yukawa couplings of the Higgs boson to first- and second-generation quarks can be probed by measuring rare decays of the form h→MV, where M denotes a vector meson and V indicates either γ, W or Z. We calculate the branching ratios for these processes in both the standard model and its possible extensions. We discuss the experimental prospects for their observation.