Cross-Cultural Applications of the New Ecological Paradigm in Protected Area Contexts.

Working mostly in Western, Educated, Industrialized, Rich, and Democratic countries, environmental psychologists have developed scales assessing relationships between pro-environmental beliefs and behaviors. Working in Tanzanian and Indonesian protected area landscapes, containing important biodiversity and conflict over human-nature interactions, we investigate the utility of the New Ecological Paradigm for measuring pro-environmental beliefs and understanding support for protected area regulations. We found the New Ecological Paradigm ineffective at measuring pro-environmental beliefs in both countries; in Tanzania due to acquiescence bias, and in Indonesia exploratory factor analysis supported none of the original factors, with 4 of 15 statements loading onto a novel "eco-fragility" factor.

Improving compliance around protected areas through fair administration of rules.

Protected area management often depends heavily on law enforcement to secure compliance with rules. However, this can contribute to conflict between protected area authorities and local people, negatively affecting both human well-being and conservation outcomes. Compliance is affected by many factors, including whether those who enforce rules are perceived to do so fairly, as well as the perceived rule-related behavior of others.

A mixed methods approach for measuring topic sensitivity in conservation.

Conservationists increasingly aim to understand human behaviour to inform intervention design. However, obtaining information from people about their behaviour can be challenging, particularly if the research topic is considered sensitive. Topic sensitivity may raise methodological, ethical, political and legal concerns which, if poorly addressed, can have significant impacts on research participants, the research process, data quality and the success of conservation outcomes that are informed by research findings.

Topic sensitivity still affects honest responding, even when specialized questioning techniques are used.

To develop more effective interventions, conservationists require robust information about the proportion of people who break conservation rules (such as those relating to protected species, or protected area legislation). Developed to obtain more accurate estimates of sensitive behaviors, including rule-breaking, specialized questioning techniques such as Randomized Response Techniques (RRTs) are increasingly applied in conservation, but with mixed evidence of their effectiveness. We use a forced-response RRT to estimate the prevalence of five rule-breaking behaviors in communities living around the Ruaha-Rungwa ecosystem in Tanzania.

Experimental validation of specialized questioning techniques in conservation.

Conservation increasingly relies on social science tools to understand human behavior. Specialized questioning techniques (SQTs) are a suite of methods designed to reduce bias in social surveys and are widely used to collect data on sensitive topics, including compliance with conservation rules. Most SQTs have been developed in Western, industrialized, educated, rich, and democratic countries, meaning their suitability in other contexts may be limited.