Rapid response learning of brand logo priming: Evidence that brand priming is not dominated by rapid response learning.

Repetition priming increases the accuracy and speed of responses to repeatedly processed stimuli. Repetition priming can result from two complementary sources: rapid response learning and facilitation within perceptual and conceptual networks. In conceptual classification tasks, rapid response learning dominates priming of object recognition, but it does not dominate priming of person recognition.

Dissociation of rapid response learning and facilitation in perceptual and conceptual networks of person recognition.

Repetition priming is a prominent example of non-declarative memory, and it increases the accuracy and speed of responses to repeatedly processed stimuli. Major long-hold memory theories posit that repetition priming results from facilitation within perceptual and conceptual networks for stimulus recognition and categorization. Stimuli can also be bound to particular responses, and it has recently been suggested that this rapid response learning, not network facilitation, provides a sound theory of priming of object recognition.

Independence of data-driven and conceptually driven priming: the case of person recognition.

A central tenet of current memory theories is the independence of data-driven and conceptually driven priming. Although these types of repetition priming have different functional properties, it has remained unclear whether they are independent and additive or interact with each other. Therefore, we orthogonally combined these priming types in two experiments requiring occupation judgments for celebrities, represented by their faces or names.

Is reaction time variability consistent across sensory modalities? Insights from latent variable analysis of single-trial P3b latencies.

Recent years have witnessed a steep increase in cognitive, differential and clinical neuroscience research on the neural basis of intra-subject variability of reaction times. Most theoretical accounts make the implicit assumption that individual differences in intra-subject variability are consistent across sensory modalities, but this remains largely untested. The present EEG study aims to fill this gap by analyzing, for the first time, stimulus- and response-locked single-trial P3bs across visual and auditory sensory modalities, and employing an innovative supra-task latent variables approach.

Category-sensitivity in the N170 range: a question of topography and inversion, not one of amplitude.

Event-related potential studies have identified the N170 as the key neurophysiological marker of human face processing. This functional association relies on the observation of a larger N170 amplitude to faces than items from all other visual object categories. However, N170 amplitude is modulated by stimulus variations like viewpoint, size and symmetry, and studies comparing similarly sized and symmetric full-front faces and other objects have failed to find amplitude differences.

Working memory load for faces modulates P300, N170, and N250r.

We used event-related potential (ERP) methodology to examine neural activity associated with visual working memory (WM) for faces. There were two main goals. First, to extend previous findings of P300 load modulation to WM for faces.

Neural and behavioral evidence for affective priming from unconsciously perceived emotional facial expressions and the influence of trait anxiety.

Abstract Affective judgments can often be influenced by emotional information people unconsciously perceive, but the neural mechanisms responsible for these effects and how they are modulated by individual differences in sensitivity to threat are unclear. Here we studied subliminal affective priming by recording brain potentials to surprise faces preceded by 30-msec happy or fearful prime faces. Participants showed valence-consistent changes in affective ratings of surprise faces, although they reported no knowledge of prime-face expressions, nor could they discriminate between prime-face expressions in a forced-choice test.

Validating neural correlates of familiarity.

Familiarity is a pervasive memory phenomenon that occurs in its most basic form when someone recognizes a repeated stimulus without recollecting other aspects of the requisite prior learning episode. Theoretical controversy currently abounds with respect to both the cognitive and neural characteristics of familiarity. Here, we show that the extant data, particularly brain-potential data, are insufficient for validating putative neural correlates of familiarity, and we outline strategies for making progress on this problem.

Neural correlates of perceptual contributions to nondeclarative memory for faces.

Face priming is a nondeclarative memory phenomenon that can be observed when recognition is facilitated for a recently encountered face. This data-driven form of priming is distinct from conceptually driven priming. Moreover, it includes two dissociable components, the facilitated access to pre-existing representations and facilitation in perceptual processing of faces.

Dissociating perceptual and representation-based contributions to priming of face recognition.

Repetition priming of object identification refers to the phenomenon whereby experience with an object induces systematic changes in subsequent processing of that same object. This data-driven form of priming is distinct from conceptually-driven priming. To date, considerable controversy exists about whether data-driven priming reflects facilitation in perceptual processing or mediation by preexisting object representations.

Neural correlates of intentional and incidental recognition of famous faces.

Event-related potentials (ERPs) were used to study the relationship between intentional and incidental recognition of famous faces. Intentional and incidental recognition were operationally defined as repeated presentations of targets and nontargets within a modified Sternberg task. These repetitions elicited temporally and topographically distinct ERP modulations.

Correlates of implicit memory for words and faces in event-related brain potentials.

Prior research has suggested an ERP correlate of implicit memory for words consisting of a centro-parietal positivity around 400 ms. We attempted (1) to replicate this ERP modulation in a different task, involving only trials with correct responses, and (2) to compare the findings to the domain of faces. Two experiments were conducted with a modified Sternberg task, in which both targets and nontargets were presented repeatedly.

Looking for faces: Attention modulates early occipitotemporal object processing.

Looking for somebody's face in a crowd is one of the most important examples of visual search. For this goal, attention has to be directed to a well-defined perceptual category. When this categorically selective process starts is, however, still unknown.

Neural manifestations of memory with and without awareness.

Neurophysiological events responsible for different types of human memory tend to occur concurrently and are therefore difficult to measure independently. To surmount this problem, we produced perceptual priming (indicated by speeded responses) in the absence of conscious remembering. At encoding, faces appeared briefly while subjects' attention was diverted to other stimuli.