Determinants of Student Loyalty in Higher Education: A Structural Equation Approach for the Bucharest University of Economic Studies, Romania.

In today's world, the higher education system represents a means of developing the national and global economy by providing individual and collective benefits. Student loyalty is a critical measure in the success of higher education institutions that aim at retaining students until graduation and then attracting them back. As they fuel the knowledge economy, universities create a more educated labor market, providing employment and higher salaries.