Intimacy, concreteness, and the "self-reference effect".

Reference to oneself during incidental learning of words frequently results in better recall performance than reference to other persons. However, this effect occurs under different conditions with differing strength, and sometimes it is even reversed. Meta-analyses and further experimental studies suggest that increased recall performance under a self-referential encoding task occurs only if it is compared with a nonintimate other person and if abstract material is presented, irrespective of the type of previously presented words (adjectives or nouns).