Automatic price appraisals: why they matter and how to measure them.

Accurately estimating consumers' willingness-to-pay (WTP) is crucial to product design, pricing decisions, and the design of competitive marketing strategies. However, traditional self-report measures of WTP are susceptible to many reporting biases, including tactical responding or an inability to make accurate estimates. Importantly, appraisals also occur automatically (i.

Implicit beliefs and automatic associations in smoking.

Background And Objectives: Dual process models of addiction suggest that controlled, goal-directed processes prevent drug-use, whereas impulsive, stimulus-driven processes promote drug-use. The most frequently used measure of automatic smoking-related processes, the implicit association test (IAT), has yielded mixed results. We examine the validity of two alternative implicit measures: 1) the affect misattribution procedure (AMP), a measure of automatic evaluations, and 2) the relational responding task (RRT), a measure of implicit beliefs.

Predicting meat consumption from concurrent, automatic appraisals: Introducing nuance to product appraisals.

Research into the relationship between automatic product appraisals and consumer behaviour has largely been limited to measuring generic product evaluations (i.e., positive vs.

Best research practices for using the Implicit Association Test.

Interest in unintended discrimination that can result from implicit attitudes and stereotypes (implicit biases) has stimulated many research investigations. Much of this research has used the Implicit Association Test (IAT) to measure association strengths that are presumed to underlie implicit biases. It had been more than a decade since the last published treatment of recommended best practices for research using IAT measures.

Corrigendum: Environmentally Sustainable Food Consumption: A Review and Research Agenda From a Goal-Directed Perspective.

[This corrects the article DOI: 10.3389/fpsyg.2020.

Environmentally Sustainable Food Consumption: A Review and Research Agenda From a Goal-Directed Perspective.

The challenge of convincing people to change their eating habits toward more environmentally sustainable food consumption (ESFC) patterns is becoming increasingly pressing. Food preferences, choices and eating habits are notoriously hard to change as they are a central aspect of people's lifestyles and their socio-cultural environment. Many people already hold positive attitudes toward sustainable food, but the notable gap between favorable attitudes and actual purchase and consumption of more sustainable food products remains to be bridged.

Body Dissatisfaction Revisited: On the Importance of Implicit Beliefs about Actual and Ideal Body Image.

Body dissatisfaction (i.e., a negative attitude towards one's own physical appearance) is assumed to originate from a perceived discrepancy between the actual physical appearance (i.

Implicit Measures of Actual Versus Ideal Body Image: Relations with Self-Reported Body Dissatisfaction and Dieting Behaviors.

Body dissatisfaction refers to a negative appreciation of one's own body stemming from a discrepancy between how one perceives his/her body () and how he/she wants it to be (). To circumvent the limitations of self-report measures of body image, measures were developed that allow for a distinction between actual and ideal body image at the implicit level. The first goal of the present study was to investigate whether self-reported body dissatisfaction is related to implicit measures of actual and ideal body image as captured by the Relational Responding Task (RRT).

To IMPRES or to EXPRES? Exploiting comparative judgments to measure and visualize implicit and explicit preferences.

We introduce an adaptation of the affect misattribution procedure (AMP), called the implicit preference scale (IMPRES). Participants who complete the IMPRES indicate their preference for one of two, simultaneously presented Chinese ideographs. Each ideograph is preceded by a briefly presented prime stimulus that is irrelevant to the task.

Automatic stimulus evaluation depends on goal relevance.

To examine whether automatic stimulus evaluation is dependent upon goal relevance, participants were presented with a mixture of (a) goal-induction trials to create a set of goal-relevant and goal-irrelevant stimuli, and (b) evaluative priming trials to capture the automatic evaluation of these stimuli as good or bad. In line with our predictions, a reliable evaluative priming effect was obtained only for stimuli that were relevant for the goal-induction task. Implications for the use of the evaluative priming paradigm as an assessment tool and the replicability of the evaluative priming effect in the absence of dimensional overlap between the prime set and the target set are discussed.

On the automaticity of relational stimulus processing: The (extrinsic) relational Simon task.

We introduce the (extrinsic) relational Simon task as a tool for capturing automatic relational stimulus processing. In three experiments, participants responded to a perceptual relation between two stimuli. Results showed that participants were faster and more accurate to respond when the (task-irrelevant) conceptual relation between these stimuli was compatible (rather than incompatible) with the (extrinsic) relational meaning of the required responses.

On the generalization of attitude accessibility after repeated attitude expression.

The more accessible an attitude is, the stronger is its influence on information processing and behavior. Accessibility can be increased through attitude rehearsal, but it remains unknown whether attitude rehearsal also affects the accessibility of related attitudes. To investigate this hypothesis, participants in an experimental condition repeatedly expressed their attitudes towards exemplars of several semantic categories during an evaluative categorization task.

Does sunshine prime loyal … or summer? Effects of associative relatedness on the evaluative priming effect in the valent/neutral categorisation task.

After 30 years of research, the mechanisms underlying the evaluative priming effect are still a topic of debate. In this study, we tested whether the evaluative priming effect can result from (uncontrolled) associative relatedness rather than evaluative congruency. Stimuli that share the same evaluative connotation are more likely to show some degree of non-evaluative associative relatedness than stimuli that have a different evaluative connotation.

Extinction of likes and dislikes: effects of feature-specific attention allocation.

The evaluative conditioning (EC) effect refers to the change in the liking of a neutral stimulus (conditioned stimulus, CS) due to its pairing with another stimulus (unconditioned stimulus, US). We examined whether the extinction rate of the EC effect is moderated by feature-specific attention allocation. In two experiments, CSs were abstract Gabor patches varying along two orthogonal, perceptual dimensions (i.

Beyond associations: Do implicit beliefs play a role in smoking addiction?

Background And Objectives: Influential dual-system models of addiction suggest that an automatic system that is associative and habitual promotes drug use, whereas a controlled system that is propositional and rational inhibits drug use. It is assumed that effects on the Implicit Association Test (IAT) reflect the automatic processes that guide drug seeking. However, results have been inconsistent, challenging: (1) the validity of addiction IATs; and (2) the assumption that the automatic system contains only simple associative information.

How to Modify (Implicit) Evaluations of Fear-Related Stimuli: Effects of Feature-Specific Attention Allocation.

We demonstrate that feature-specific attention allocation influences the way in which repeated exposure modulates implicit and explicit evaluations toward fear-related stimuli. During an exposure procedure, participants were encouraged to assign selective attention either to the evaluative meaning (i.e.

Evaluative Priming in the Pronunciation Task.

We replicated and extended a study by Spruyt and Hermans (2008) in which picture primes engendered an evaluative-priming effect on the pronunciation of target words. As preliminary steps, we assessed data reproducibility of the original study, conducted Pilot Study I to identify highly semantically related prime-target pairs, reanalyzed the original data excluding such pairs, conducted Pilot Study II to demonstrate that we can replicate traditional associative priming effects in the pronunciation task, and conducted Pilot Study III to generate relatively unrelated sets of prime pictures and target words. The main study comprised three between-participants conditions: (1) a close replication of the original study, (2) the same condition excluding highly related prime-target pairs, and (3) a condition based on the relatively unrelated sets of prime pictures and target words developed in Pilot Study III.

On the automaticity of relational stimulus processing.

While it is widely accepted that the semantic analysis of a stimulus can take place in an automatic fashion, it is typically assumed that non-automatic processes are required to process the relation of one stimulus relative to other stimuli. Nevertheless, there is evidence to support the idea that such relational stimulus processing can also take place under automaticity conditions. We examined this hypothesis further in four sequential priming experiments in which participants were asked to categorize target objects as larger or smaller than a reference object (i.

Is attention enough? A re-examination of the impact of feature-specific attention allocation on semantic priming effects in the pronunciation task.

In a series of articles, Spruyt and colleagues have developed the Feature-Specific Attention Allocation framework, stating that the semantic analysis of task-irrelevant stimuli is critically dependent upon dimension-specific attention allocation. In an adversarial collaboration, we replicate one experiment supporting this theory (Spruyt, de Houwer, & Hermans, 2009; Exp. 3), in which semantic priming effects in the pronunciation task were found to be restricted to stimulus dimensions that were task-relevant on induction trials.

Implicit beliefs about ideal body image predict body image dissatisfaction.

We examined whether implicit measures of actual and ideal body image can be used to predict body dissatisfaction in young female adults. Participants completed two Implicit Relational Assessment Procedures (IRAPs) to examine their implicit beliefs concerning actual (e.g.

Heavy social drinkers score higher on implicit wanting and liking for alcohol than alcohol-dependent patients and light social drinkers.

Background And Objectives: Automatic hedonic ("liking") and incentive ("wanting") processes are assumed to play an important role in addiction. Whereas some neurobiological theories suggest that these processes become dissociated when drug use develops into an addiction (i.e.

The relational responding task: toward a new implicit measure of beliefs.

We introduce the Relational Responding Task (RRT) as a tool for capturing beliefs at the implicit level. Flemish participants were asked to respond as if they believed that Flemish people are more intelligent than immigrants (e.g.

On the automaticity of the evaluative priming effect in the valent/non-valent categorization task.

It has previously been argued (a) that automatic evaluative stimulus processing is critically dependent upon feature-specific attention allocation and (b) that evaluative priming effects can arise in the absence of dimensional overlap between the prime set and the response set. In line with both claims, research conducted at our lab revealed that the evaluative priming effect replicates in the valent/non-valent categorization task. This research was criticized, however, because non-automatic, strategic processes may have contributed to the emergence of this effect.

Implicit attitudes towards smoking predict long-term relapse in abstinent smokers.

Rationale: It has previously been argued that implicit attitudes toward substance-related cues drive addictive behavior. Nevertheless, it remains an open question whether behavioral markers of implicit attitude activation can be used to predict long-term relapse.

Objectives: The main objective of this study was to examine the relationship between implicit attitudes toward smoking-related cues and long-term relapse in abstaining smokers.

On the relationship between the indirectly measured attitude towards beer and beer consumption: the role of attitude accessibility.

Although some studies have demonstrated that the indirectly measured attitude towards alcohol is related to alcohol use, this relationship has not always been confirmed. In the current study, we attempted to shed light on this issue by investigating whether the predictive validity of an indirect attitude measure is dependent upon attitude accessibility. In a sample of 88 students, the picture-picture naming task, an adaptation of the affective priming paradigm, was used to measure the automatically activated attitude towards beer.