Introduction: The deep integration of media technologies into fitness activities in the era of digital intelligence has created a new and evolving landscape for public fitness. This transformation significantly impacts the practices and experiences of fitness.
Methods: This study employs Internet ethnography as a qualitative research methodology, focusing on the daily activities of participants in a digital fitness community known as the K-community.
This study aims to identify the relationship between social anxiety (SA) and internet addiction (IA) in a group of Chinese college students by controlling for the effects of physical exercise (PE), demographic, and academic variables. A sample of 4,677 students from five major regions of China participated in this survey. The findings revealed that: (1) SA had a direct effect on IA; (2) regular and active participation in physical exercise can relieve SA and IA effectively; (3) the level of SA and IA is strongly linked to sex; (4) the levels of SA and IA are different among students of different majors; (5) students in the middle phase of their academic career are more likely to have IA than those in the starting phase.
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