Publications by authors named "Solomon Gbene Zaato"
Page 1 of 1
Synopsis of recent research by authors named "Solomon Gbene Zaato"
Solomon Gbene Zaato's recent research focuses on the relationship between customer satisfaction and brand loyalty within the context of online shopping, specifically through the Shopee application.
The study highlights the significant impact that smartphone usage has on consumer behavior and shopping habits in Malaysia, particularly in e-commerce.
Findings indicate that customer satisfaction acts as a critical mediator between various antecedent factors and brand loyalty, suggesting that enhancing customer satisfaction can lead to improved brand loyalty and long-term performance for online platforms like Shopee.
