Each year, people spend less time reading and more time viewing images, which are proliferating online. Images from platforms such as Google and Wikipedia are downloaded by millions every day, and millions more are interacting through social media, such as Instagram and TikTok, that primarily consist of exchanging visual content. In parallel, news agencies and digital advertisers are increasingly capturing attention online through the use of images, which people process more quickly, implicitly and memorably than text.
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