Mindful sharenting: how millennial parents balance between sharing and protecting.

Background: Sharenting, parents' sharing of personal information about children on social media is becoming increasingly controversial. Its potential risks have drawn some parents to engage in mindful sharenting: parents' application of strategies to reduce the potentially negative effects of sharenting, as they are aware of the impact sharenting can have on the child's privacy.

Objective: This study aims to investigate parents' motives for engaging in mindful sharenting, the strategies they implement and how relatives and acquaintances react.