A User-Driven Method for Using Research Products to Empirically Assess Item Importance in National Surveys.

Large-scale, nationally representative surveys serve many vital functions, but these surveys are often long and burdensome for respondents. Cutting survey length can help to reduce respondent burden and may improve data quality but removing items from these surveys is not a trivial matter. We propose a method to empirically assess item importance and associated burden in national surveys and guide this decision-making process using different research products produced from such surveys.