When the oocyte becomes an embryo. The social life of an ambiguous scientific image in Italian newspapers (1996-2007).

This paper analyses the social life of a scientific image frequently used in media coverage of human genetic and biotechnology issues. The expression "social life of an image" refers to the set of functions performed in the public sphere and the relations interweaved with narratives and discourses. This paper starts from the assumption that the sense of an image is reflexive to its local contexts of use.