Effects of picture amount on preference, balance, and dynamic feel of Web pages.

This study investigates the effects of picture amount on subjective evaluation. The experiment herein adopted two variables to define picture amount: column ratio and picture size. Six column ratios were employed: 7:93,15:85, 24:76, 33:67, 41:59, and 50:50.

Color preference and familiarity in performance on brand logo recall.

Two experiments assessed effects of color preference and brand-logo familiarity on recall performance. Exp. 1 explored the color preferences, using a forced-choice technique, of 189 women and 63 men, Taiwanese college students ages 18 to 20 years (M = 19.

Icon flickering, flicker rate, and color combinations of an icon's symbol/background in visual search performance.

The effects of color combinations of an icon's symbol/background and components of flicker and flicker rate on visual search performance on a liquid crystal display screen were investigated with 39 subjects who searched for a target icon in a circular stimulus array (diameter = 20 cm) including one target and 19 distractors. Analysis showed that the icon's symbol/background color significantly affected search time. The search times for icons with black/red and white/blue were significantly shorter than for white/yellow, black/yellow, and black/blue.