Unveiling the Mechanisms of Digital Technology in Driving Farmers' Green Production Transformation: Evidence from China's Watermelon and Muskmelon Sector.

Leveraging the transformative potential of digital technologies to support the farmers' green production transformation (FGPT) is a critical catalyst for facilitating the accelerated green transformation and upgrading of agricultural systems, thereby achieving high-quality agricultural development. Using survey data from major watermelon- and muskmelon-producing regions in Henan, Shandong, and Xinjiang, and employing Ordinary Least Squares (OLS), Propensity Score Matching (PSM), and the Logit model, this study examines the mechanisms through which digital technology influences FGPT. The findings reveal that the adoption of digital technology significantly reduces farmers' use of pesticides and fertilizers, with a particularly pronounced effect on pesticide reduction.