Unveiling Greenwashing: Analyzing the interaction of factors discouraging ESG Greenwashing through TISM and MICMAC.

Corporations, as major contributors to carbon emissions, face mounting pressure to adopt genuine sustainability practices. However, the rise of Environmental, Social, and Governance (ESG) disclosures has concurrently given rise to greenwashing-misleading claims that erode stakeholder trust and obstruct sustainability progress. Despite the widespread acknowledgment of greenwashing, there is a notable gap in research identifying the key factors that can mitigate it.