Individuals' perceptions of the factors linked to everyday soft drink consumption among university students: qualitative study.

Background: Soft drink consumption is continuing to grow worldwide, posing an increasing threat to people's health and general wellbeing. Consequently, we must understand the factors driving soft drink consumption to support improvements to nutrition. This paper adopts a qualitative research approach to explore individuals' perceptions of the factors linked to daily soft drink consumption among university students in Saudi Arabia.