The Effect of Unhealthy Food Packaging Information Boundaries on Consumer Purchasing Intentions.

Existing studies have examined unhealthy food packaging information, mainly focusing on aspects such as the content, color, and text, whilst paying less attention to the boundaries of information. This paper investigates unhealthy foods through three experiments, revealing that the presence (vs. absence) of packaging information boundaries on unhealthy foods has a negative impact on consumers' purchasing intentions ( = 0.

Negative Emotions Will Be Welcomed: The Effect of Upward Comparison on Counterhedonic Consumption.

Upward comparisons are prevalent in life and have a significant influence on consumer psychology and subsequent behavior. Previous research examined the effects of upward comparisons on consumption behavior, mainly focusing on behavior that evokes positive emotions (e.g.

One independent or many independent? The relationship among self-construal, number of brand endorsers, and brand attitudes.

Introduction: It was common for brands to use different numbers of endorsers in marketing practice. Nevertheless, research on brand endorsers' quantity has not yielded a uniform consensus. The previous research about brand endorsers mainly focuses on the appeal of endorsement, brand category, and endorser characteristics, paying less attention to the impact of cultural factors, particularly self-construal.

Does having more power make people more materialistic? The role of personal sense of power for gift preferences.

Introduction: Gift-giving is a prevalent practice in daily life, with experiential gifts being identified in studies as having hedonic and interpersonal advantages, often yielding greater recipient satisfaction compared to material gifts. However, the reception of experiential gifts might not always align with expectations, as material gifts are valued for their enduring qualities. Thus, comprehending the contexts favoring material or experiential gift preferences becomes crucial.

Waking up "We" or "I"? How Start Temporal Landmarks Influence Arousal Product Preferences.

Start temporal landmark is the beginning of a period of time. Previous research has established that individuals have the need for arousal at the start temporal landmarks but less research has focused on individual differences and the relationship between self and others (independent vs. interdependent).

Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention.

People pay much attention to food and health issues, more so these days. Organic food brings its own "organic" aura as soon as it is produced. Despite the many studies on organic food packaging at present, they mainly focus on packaging design, materials, and colors and pay less attention to packaging size.

Effect of Serendipity in an Encounter on Purchase Intention of Unexpected Products.

Previous studies on the follow-up effect of serendipity mostly focused on the positive effects and less on the negative effects. Therefore, the purpose of this article is to investigate the negative effect of serendipity on the purchase intention of unexpected products. To verify all hypotheses in this article, we used online and offline survey data in China.

"Scapegoat" for Offline Consumption: Online Review Response to Social Exclusion.

Previous research has mostly focused on Internet use behaviors, such as usage time of the Internet or social media after individuals experienced offline social exclusion. However, the extant literature has ignored online response behaviors, such as online review responses to social exclusion. To address this gap, drawing on self-protection and self-serving bias, we proposed three hypotheses that examine the effect of offline social exclusion on online reviews, which are verified by two studies using different simulating scenarios with 464 participants.

Positive leadership and employee engagement: The roles of state positive affect and individualism-collectivism.

Drawing upon broaden-and-build theory, this study examined the influence of positive leadership on employee engagement through the mediating role of employees' state positive affect and the moderating effect of individualism-collectivism orientation in a Chinese cultural context. A sample of 215 valid questionnaires was obtained through a two-wave survey of 48 teams working in central China. Hypotheses were tested by a method of hierarchical linear modelling.

The Influence of the Inconsistent Color Presentation of the Original Price and Sale Price on Purchase Likelihood.

Retailers like to use different colors to present the sale price and original price when they are presenting a promotion price. How does the inconsistent color presentation of the prices influence consumers' purchase likelihood? The extant research does not consider this question. This article will address this question.