The global reach of social media in oral and maxillofacial surgery.

Purpose: Social media use among oral and maxillofacial surgeons (OMSs) has grown in recent years, serving as an important resource for the dissemination of medical/surgical knowledge, research, education, diplomacy, and advocacy. However, no studies have attempted to characterize the global reach of social media in OMS.

Methods: This study examined the profile activity, content performance, and demographic characteristics of followers from a single OMS-related Instagram account.