Effects of Statistical and Narrative Health Claims on Consumer Food Product Evaluation.

This research aims at exploring the underlying mechanisms how consumers respond to statistical and narrative health claims when they evaluate food products. Moreover, personality traits and product-related information are also incorporated to discuss their effects on the relationship between message types and consumers' food product evaluation. The results indicate that statistical health claims are more persuasive than narrative health claims.

Series quartz crystal sensor for remote bacteria population monitoring in raw milk via the Internet.

A remote monitoring system based on a piezoelectric quartz crystal (SPQC) sensor was developed for the determination of the bacteria population in raw milk. The system employs the Windows XP server operating system, and its programs for data acquisition, display and transmission were developed using the LabVIEW 7.1 programming language.