Green advertising is more environmentally friendly? The influence of advertising color on consumers' preferences for green products.

The color of green product advertisements is an important factor affecting consumers' preferences. Based on the theory of the self-control system, this paper explores the influence mechanism and boundary conditions of green product ad color on consumers' preferences through three experiments. Experiment 1 tested the effect of advertisement color type (green/color) on consumers' preferences for green products.

Self-focused or other-focused: The influence of acknowledgment type on subsequent donation desires.

This study employs morality preference theory to explore how acknowledgment type (self- . other-focused) influences donors' subsequent donation desires. The current research consists of 3 studies.

[Regulative effects of Chinese herb-compound on blood rheology and circulatory system of rabbits under simulated weightlessness].

Objective: To investigate effects of Chinese herb-compound on blood rheology and circulatory system of rabbits under simulated weightlessness in order to provide bases for protecting against the influence of simulated weightlessness on cardiovascular function.

Method: Rabbits were exposed to head-down tilt (HDT -20 degrees) for 9 d to simulate weightlessness. The effect of Chinese herb-compound on indices related to blood rheology, blood-fat and orthostatic tolerance in these rabbits were examined.

[Expectation of the study of weightlessness physiology in the 21st century].

Weightlessness physiology is an applied subject to study the influence of weightlessness on human body, the mechanism of the changes and countermeasures. This paper introduces the effects of weightlessness on human physiological system, and on the basis of the general research situation of weightlessness physiology at home and abroad, the research goal, the division of research stages and implement methods of our country in the 21st century are proposed.

[Changes of reactivity of rabbit femoral venous rings after 21 d simulated weightlessness].

Objective: To study the effects of simulated weightlessness on reactivity of leg veins.

Method: Vascular bathing technique was used to measure the contractile responses of rabbit femoral venous rings to Ht, PE and KCl, and the dilatory responses to ACh and SNP after horizontal confinement or head-down tilt confinement for 21 d.

Result: After simulated weightlessness for 21 d, the contractile response of rabbit femoral venous rings to higher concentrations of PE and KCl decreased significantly (P<0.

[Effects of weightlessness on baroreflex function].

The declination of baroreceptor reflex function is one of the important factor causing orthostatic intolerance after space flight. The change of baroreceptor reflex function during weightlessness and simulated weightlessness is introduced, and the influence of elevatory upper body blood pressure and electrolyte changes caused by weightlessness on baroreflex function are analyzed.

[Preliminary study on protecting effect of two kinds of Chinese medical herbs on changes of three physiology systems in suspended rats].

Objective. To observe the protecting effect of two kinds of Chinese medical herbs on changes of blood circulation, muscle and skeletal systems in tail suspended rats. Method.

[Changes of leg compliance during weightlessness or simulated weightlessness].

Weightlessness or simulated weightlessness causes increase of leg compliance. It leads to more blood pooling in the legs and less blood returning to the heart during orthostatic test, which may partly explain the occurrence of orthostatic intolerance induced by weightlessness or simulated weightlessness. This article is a review covering published materials about the methods of measurement, mechanisms and countermeasures of the increase of leg compliance during weightlessness or simulated weightlessness.