Male attention allocation depends on social context.

Allocation of attention, typically a limited capacity, is a mechanism used to filter large amounts of information and determine what stimuli are most relevant at a particular moment. In dynamic social environments as found in almost all species, including humans, multiple individuals may play a pivotal role in any given interaction where a male's attention may be divided between a rival, a current mate, and/or future potential mates. Although clearly important, the role of the social environment on attention in animals is not well understood.