Farming communities in many developing nations are facing the impacts of climate change, characterized by greater variability and frequency of extreme weather events, which threaten their livelihoods and the agricultural sector as a whole. Agricultural sustainability is at risk when farmers engage in off-farm activities to protect their economic future and combat climate change. This study aimed to identify the determinants of off-farm management activities adoption and highlight the issues faced by farmers after their adoption in agriculture.
View Article and Find Full Text PDFA Quick Response Code (QR Code) aims to provide accurate and traceable information to consumers wanting to verify the quality of agri-food products. This study aimed to investigate the experiences and intentions of scanning QR Code in traditional markets and supermarkets. Furthermore, the types of egg information in the QR Code were explored to identify consumer interests when purchasing eggs.
View Article and Find Full Text PDFEggs are the crucial component of daily meals for almost everyone in Taiwan, while the multi-attributes of fresh egg products generate the challenges of marketing and promotions in supermarkets. This study analyzes the market segmentation and consumer willingness-to-pay (WTP) for fresh egg attributes (i.e.
View Article and Find Full Text PDFDue to food scandals that shocked the retailer markets, traceability systems were advocated to regain consumers' confidence and trust. However, while traceability systems can be more easily explored in modern markets, almost no traceability system can be found in traditional markets in Taiwan, especially when buying meat products. This study explored the preference and the willingness-to-pay (WTP) for traceability information of pork products in traditional markets in Taiwan.
View Article and Find Full Text PDFIn this study, we focus principally on Taiwan's traditional markets, as food safety issues in those markets have been increasing recently. Thus, this poses pressures and challenges in traditional markets in terms of attracting consumers. This research aims to investigate whether there is consumer demand for more quality improvement from butchers and additional product information in Taiwan's traditional markets by surveying consumers' willingness to pay (WTP).
View Article and Find Full Text PDFThe application of nutritional labels provides information regarding the health and nutritional value of products and allows consumers to engage in healthier dietary habits. However, not all types of retail markets provide full nutrition information for meat products. Since there is no nutritional information for fresh meat products in traditional wet markets, this study aimed to investigate consumer purchasing intention and willingness to pay (WTP) for this nutritional information in Taiwanese traditional wet markets.
View Article and Find Full Text PDF