Universals and variations in musical preferences: A study of preferential reactions to Western music in 53 countries.

Are there universal patterns in musical preferences? To address this question, we built on theory and research in personality, cultural, and music psychology to map the terrain of preferences for Western music using data from 356,649 people across six continents. In Study 1 (N = 284,935), participants in 53 countries completed a genre favorability measure, and in Study 2 (N = 71,714), participants in 36 countries completed an audio-based measure of preferential reactions to music. Both studies included self-report measures of the Big Five personality traits and demographics.