Top-down internal communication and its importance for the sustainability of agricultural organizations from the perspective of Tomas Bata´s management philosophy.

The benefits of internal communication not only can be associated with higher performance, but also with increased awareness of the values within an organization, setting and achieving objectives, getting involved in beneficial activities, encouraging employees' personal development and, last but not least, educating and motivating employees to take responsibility. A responsible working environment facilitates effective internal communication, which is in line with the principles of the Bata Management System. The aim of this paper is to evaluate whether setting top-down internal communication is in line with the sustainable principles of Tomas Bata in organizations in the Czech Republic.