Ambassador Animals Do Not Have a Clear Effect on Visitor Conservation Knowledge and Attitudes Toward Exotic Pets at a Zoo Exhibit.

There is relatively little work examining visitor outcomes of ambassador animal programs, such as whether these programs are educationally effective or unintentionally promote exotic pet ownership. We designed a two-way factorial experiment to test whether ambassador animals enhanced or detracted from the educational outcomes of a zoo exhibit. We surveyed 312 visitors at the Oakland Zoo at a static exhibit focused on the illegal wildlife trade.