Connecting in the Twitterverse: Using Twitter to satisfy unmet belonging needs.

The current study explored how social media can satisfy unmet needs for belonging. We predicted that, of those who experience chronic ostracism (feeling excluded and ignored frequently), people high in need to belong would utilize Twitter to satisfy their unmet belonging needs more than those low in need to belong. Specifically, individuals high in need to belong and chronic ostracism should use Twitter to form and maintain parasocial relationships (one-sided relationships with media figures).

The Influence of Acceptance Goals on Relational Perceptions.

We examined whether relational perceptions (social involvement, relational value, interaction experience) differ depending on interaction acceptance goals (establish, maintain, or repair). Results indicated that relational perceptions were more positive in the maintain condition compared to the establish condition, which in turn was more positive than the repair condition. The data also supported a moderated mediation model: the indirect effects of social involvement and relational value on the relationship between acceptance goals and participant's interaction experience were contingent on self-esteem.