Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality.

Customer experience is a source of retailers' long-term competitive advantage. This study has examined the relationship between online customer experience and brand love through the mechanism of relationship quality in the context of online shopping in Pakistan. The moderating effect of value co-creation on the relationship of online customer experience with relationship quality and brand love has also been examined.

Online Customer Experience Leads to Loyalty Customer Engagement: Moderating Role of Value Co-creation.

With the increasing growth of online shopping, businesses are intertwining to establish new shopping antecedents. Customer experience has steadily become the most important source of retailers' long-term competitive advantage difference. To preserve long-term and sustained consumer loyalty, retailers must continually improve the customer experiences.

Large electromagnetic field enhancement in plasmonic nanoellipse for tunable spaser based applications.

We theoretically demonstrated a class of plasmonic coupled elliptical nanostructure for achieving a spaser or a nanolaser with high intensity. The plasmonic ellipse is made up of gold film substrate. The proposed structure is then trialed for various light polarizations, moreover, a simple elliptical nanostructure has been chosen primarily from which different cases have been formed by geometry alteration.