Faster might not be better: Pictures may not elicit a stronger unconscious priming effect than words when modulated by semantic similarity.

It has been suggested that unconscious semantic processing is stimulus-dependent, and that pictures might have privileged access to semantic content. Those findings led to the hypothesis that unconscious semantic priming effect for pictorial stimuli would be stronger as compared to verbal stimuli. This effect was tested on pictures and words by manipulating the semantic similarity between the prime and target stimuli.

Exploring lateralization during memory through hemispheric pre-activation: Differences based on the stimulus type.

The original approach of the Hemispheric Encoding/Retrieval Asymmetry model (HERA) was aimed at the operations of encoding and retrieving episodic memories. However, whether HERA presumptions can apply to different types of stimuli (e.g.