Drivers of Farmers' Intention to Use the Digital Agricultural Management System: Integrating Theory of Planned Behavior and Behavioral Economics.

China's fishery industry has national and international relevance whose aquaculture production accounts for more than 60 percent of the world's total aquaculture production. But the average amount of pesticides used per hectare in China is roughly five times of the world average. The abuse of chemical fertilizers and drugs has brought chronic, long-term, and cumulative harm to both human beings and environment.

The Moderation of Human Characteristics in the Control Mechanisms of Rumours in Social Media: The Case of Food Rumours in China.

Social networks are widely used as a fast and ubiquitous information-sharing medium. The mass spread of food rumours has seriously invaded public's healthy life and impacted food production. It can be argued that the government, companies, and the media have the responsibility to send true anti-rumour messages to reduce panic, and the risks involved in different forms of communication to the public have not been properly assessed.

Food Safety Risk Information-Seeking Intention of WeChat Users in China.

Consumers' food safety risk information-seeking behavior plays a vital role in improving their food quality and safety awareness and preventing food safety risks. Based on the Risk Information Seeking and Processing Model (RISP), this paper empirically analyzes the food safety risk information-seeking intention of consumers in WeChat and influencing factors under the impact of food safety incidents. We use data from 774 WeChat users and apply the Structural Equation Modeling (SEM) approach.

Avian Influenza-Factors Affecting Consumers' Purchase Intentions toward Poultry Products.

Recently, continuing outbreaks of avian influenza in China have not only caused great loss to the agricultural sector but also brought fear and distrust to consumers, seriously undermining consumer confidence in chicken products. We investigated consumers' purchase intentions during avian influenza outbreaks by examining a regionally representative sample of 330 consumers in Guangzhou. With respect to 7 kinds of attributes, the ordered logit analysis indicated that possible health threat and uncertainty of the origin of poultry products may cause concern among consumers and cause them to avoid purchasing chicken products.