Behavioral neuroscience and the media.

To provide assurance that accurate summaries of behavioral neuroscience findings are presented in mainstream news sources, it is important for scientists to cooperate with science journalists and, on occasion, write informative articles for lay audiences or contribute scientific knowledge in other relevant venues. Accordingly, three influential science journalists were invited to a special Presidential Symposium at the 2011 IBNS annual meeting to discuss (1) the importance of public dissemination of scientific knowledge, (2) insightful recommendations for effective science writing for mainstream audiences and (3) the potential impact of science blogs on the communication of science information.

Neurotalk: improving the communication of neuroscience research.

There is increasing pressure for neuroscientists to communicate their research and the societal implications of their findings to the public. Communicating science is challenging, and the transformation of communication by digital and interactive media increases the complexity of the challenge. To facilitate dialogue with the public in this new media landscape, we suggest three courses of action for the neuroscience community: a cultural shift that explicitly recognizes and rewards public outreach, the identification and development of neuroscience communication experts, and ongoing empirical research on the public communication of neuroscience.