Publications by authors named "San Ho Lee"
Introduction: This study aimed to explore the arousal and valence that people experience in response to Hangul phonemes based on the gender of an AI speaker through comparison with Korean and Chinese cultures.
Methods: To achieve this, 42 Hangul phonemes were used, in a combination of three Korean vowels and 14 Korean consonants, to explore cultural differences in arousal, valence, and the six foundational emotions based on the gender of an AI speaker. A total 136 Korean and Chinese women were recruited and randomly assigned to one of two conditions based on voice gender (man or woman).
Background: Although active research is in progress in the fields of psychology and linguistics on the emotional characteristics of the symbol and meaning of sound itself, since the systematic emotional model is not applied, each researcher uses a subjective concept and acts as an obstacle to the expansion of research. There is a limitation in that it cannot be confirmed whether the sound symbol has universality regardless of cultural differences between different languages.
Methods: In this study, the difference between the arousal and valence of emotions felt toward Hangul phonemes was explored according to consonant and vowel through comparison between Korean and Chinese women.